Best Book Promotion Tools for Authors: 10 Tools to Help Market Your Book

Writing a book is a major accomplishment—but publishing it is only part of the journey. The next challenge is getting your book in front of readers.

Fortunately, authors don’t have to handle every part of book marketing manually. The right book promotion tools can help you create professional graphics, research keywords, build an email list, schedule social media posts, create promotional videos, and organize your marketing.

Whether you’re a self-published author, an Amazon KDP author, or preparing to launch your first book, here are some of the best book promotion tools to consider.

1. Canva – Create Book Promotion Graphics

Canva is one of the easiest tools for authors who want to create professional-looking marketing graphics without being a graphic designer.

Authors can use Canva to create social media posts, Pinterest pins, book launch announcements, quote graphics, bookmarks, flyers, YouTube thumbnails, and promotional videos.

One of its biggest advantages is the large collection of ready-made templates. Instead of designing everything from scratch, you can choose a template and customize it with your book cover, colors, fonts, and text.

Best for: Social media graphics, book launch materials, Pinterest pins and promotional videos.

## 2. Book Brush – Create Book Mockups and Author Graphics

Book Brush is designed specifically for authors.

It can help turn a standard book cover into promotional images featuring your book displayed on tablets, phones, e-readers, or physical books.

These mockups can make your promotional content more visually appealing when you're advertising a book on social media, your website, or in an email campaign.

Best for: Book mockups and author-specific promotional graphics.

3. MailerLite – Build an Author Email List

MailerLite can help authors build and communicate with an email list.

Social media algorithms can change, but your email list gives you a way to communicate directly with interested readers.

Authors can use email marketing to announce a new release, share cover reveals, offer free chapters or printables, promote special offers, and keep readers informed about upcoming books.

Best for: Author newsletters, reader magnets and book launch emails.

4. Google Trends – Research What Readers Are Searching For

Google Trends can help you explore changes in search interest for different topics.

For example, a children’s book author could compare interest around topics such as “Christmas books for kids,” “books about kindness for kids,” or “first day of school books.”

This can help you identify seasonal opportunities and develop content ideas for your blog, Pinterest account, YouTube channel, and social media.

Best for: Topic research, seasonal planning and content ideas.

5. Pinterest – Help Readers Discover Your Books

Pinterest is particularly useful for authors whose books fit highly visual or searchable categories, including children’s books, activity books, coloring books, cookbooks, journals, romance, gift books and seasonal titles.

Instead of posting only your book cover, create pins around topics your ideal reader might search for.

For example, a children’s author could create content around:

• “Best Christmas Books for Kids Ages 3–7”
• “Books That Teach Children About Kindness”
• “Fun Reading Activities for Kids”
• “Christmas Gift Ideas for Young Readers”

Each pin can then direct interested readers toward relevant content or a book page.

Best for: Long-term content discovery and driving traffic to your website.

6. Buffer – Schedule Your Author Social Media Content

Buffer helps creators plan and schedule social media content.

Instead of remembering to post every day, authors can prepare several pieces of promotional content in advance and schedule them.

This makes it easier to maintain a consistent marketing presence while still having time to write.

Best for: Social media planning and scheduling.

7. CapCut – Create Short Book Promotion Videos

CapCut makes it relatively easy to create short-form videos for platforms such as TikTok, Instagram Reels and YouTube Shorts.

Authors can create book trailers, page-flip videos, character introductions, behind-the-scenes clips, quote videos and new-release announcements.

You don’t necessarily have to appear on camera. Your book cover, illustrations, text, music and simple animation can be combined into an engaging promotional video.

Best for: Reels, TikTok videos, YouTube Shorts and book trailers.

8. Amazon Author Central – Improve Your Amazon Author Presence

If your books are sold on Amazon, Amazon Author Central is an important tool to set up.

It allows eligible authors to manage their author presence on Amazon and connect readers with more of their books.

Your author presence is another part of your overall book marketing strategy, particularly when readers discover one of your books and want to learn more about you.

Best for: Authors selling books through Amazon.

9. ChatGPT – Brainstorm and Develop Book Marketing Content

ChatGPT can help authors speed up many parts of the marketing process.

For example, you can use it to brainstorm blog topics, develop social media ideas, draft book descriptions, generate promotional campaign ideas, plan content calendars, brainstorm keywords, or turn one marketing idea into several pieces of content.

AI-generated marketing copy should still be reviewed and personalized so that it reflects your book and your own voice.

Best for: Brainstorming, marketing planning and drafting promotional content.

10. Author Promotion Power Pack – Organize Your Book Promotion

Having plenty of marketing tools can create another problem: figuring out what to post, where to promote your book, and what to do next.

That’s why I created the Author Promotion Power Pack from Rhoda Online Marketing.

It is designed to give authors practical resources they can use when planning and promoting their books, rather than starting from a blank page every time they need marketing content.

Explore the Author Promotion Power Pack

Which Book Promotion Tools Should You Start With?

You don't need ten different tools to start marketing your book.

A simple author marketing system might include Canva for graphics, an email marketing platform for building your reader list, Pinterest or another social platform for discovery, a video tool for short-form content, and a promotion planner or resource pack to keep everything organized.

Choose the tools that solve your biggest marketing problems first.

If creating content takes too long, start with design and content-planning tools. If you struggle to reach readers consistently, concentrate on email marketing and discoverability. If you already have an audience but rarely promote your books, create a simple weekly promotion schedule.

Start Promoting Your Book More Consistently

Book promotion doesn't have to mean posting “Buy my book” every day.

Effective author marketing is about helping the right readers discover your book through useful, interesting and consistent content.

Create graphics. Share excerpts. Tell readers about your characters. Write helpful blog posts. Create short videos. Build your email list. Repurpose your best content across several platforms.

Most importantly, develop a promotion system you can realistically maintain while continuing to write.

Ready to make book promotion easier?